Be found where customers ask — not only where they search.
We build Inland Northwest businesses a complete website and lead system — then make sure Google and AI assistants like ChatGPT can find you and send you customers.
Your customers are already asking AI
More than a website — a machine that brings you business
Most "web guys" hand you a pretty page and disappear. We build the whole lead engine and hand you the keys.
Custom Website
Fast, mobile-first, conversion-focused pages that look credible and load in under a second.
Learn more →Lead Capture
Forms wired to email you instantly and auto-reply to the customer — so no lead slips through.
Learn more →Competitor Research
A deep teardown of your local rivals so your site says what theirs doesn't.
Learn more →Social Media Plan
Profile setup plus a 30-day content calendar so you're not staring at a blank feed.
Learn more →Keywords & SEO
Local keyword targets, on-page SEO, Search Console and sitemap — built to rank.
Learn more →AI Search Visibility
Structured so ChatGPT, Gemini & Google's AI can find and recommend you.
Learn more →Local service businesses that run on leads
Different trades, same engine: trust signals, local visibility, and a website that turns lookers into booked jobs.
Cleaning & Property Care
Residential cleaning, janitorial, window and pressure washing. Booking-ready sites with the trust signals — insured, bonded, background-checked — that win their first click into your home.
How we build for cleaners →Home Services & Trades
HVAC, plumbing, roofing, electrical, contractors. Emergency-call CTAs, seasonal landing pages, and a system built by someone who runs a handyman business himself.
How we build for trades →Real Estate & Property Management
Agents, brokerages, property managers. The same system that powers SoldBySpecials — own your local authority instead of renting a template.
How we build for real estate →Premium Local Services
Med spas, specialized practices, boutique firms. High-end design and AI-search visibility for businesses whose clients ask AI for "the best in town."
How we build for premium services →Built by us — and what we'd build for you
Live systems we actually run, plus labeled concept builds showing what your industry's site could look like. No borrowed portfolios.
SoldBySpecials
Our own real-estate lead engine — expired listings and relocation buyers, running every day.
Visit the live site →
New Construction
A dedicated buyer funnel for new-construction homes in North Idaho — niche site, niche leads.
Visit the live site →
Specials Digital Systems
The site you're on — built on the exact system we sell: fast, structured, AI-search ready.
Cleaning Company Build
Booking-first layout with instant-quote flow and the trust signals that win the "who's coming into my home" decision.
HVAC / Trades Build
Emergency-call layout built for same-day service — the 11pm no-heat search becomes your next job.
AI Search Visibility & Local Discovery
Customers aren't only searching anymore — they're asking. They ask ChatGPT who to hire. We structure your website and business information so AI can clearly understand who you are, what you offer, where you work, and why customers trust you.
No company can guarantee an AI assistant will recommend a specific business. We build the strongest accurate, verifiable foundation for discovery.
Built by an operator, not an order-taker
We run lead-gen businesses too
Behind SoldBySpecials is a live, AI-powered real-estate lead system we built and run ourselves. We sell what we actually do.
Agency depth, not agency prices
Research, brand, social, SEO and AI-search — the stuff big agencies charge five figures for — at a price a local business can say yes to.
Transparent, published pricing
No "book a call to find out what it costs." Our prices are on the site, in plain sight.
You own everything
Your domain, your accounts, your website — in your name from day one. Clean handoff, no hostage situations.
From first call to launched in a few focused weeks
Strategy Call
A free 15 minutes on your market, goals, and the fastest path to more leads.
Research & Plan
Deep competitor and market research shapes your positioning, pages, and keywords.
Build & Review
We build the site + lead system and refine it with you over two revision rounds.
Launch & Hand Off
We launch, wire up tracking, train you, and hand over every account in your name.
A complete website, lead system, competitor research, social plan, SEO, and AI search visibility — roughly $6,500 of work, bundled. Starter builds from $697; monthly care from $97.
See Full PricingStraight answers
What does a website cost with Specials Digital Systems?
Builds start at $697 (Starter), $1,497 for our loaded Digital Foundation, and $2,997 for Authority. Optional monthly care plans run $97–$497. All prices are published on our pricing page — no hidden fees.
What is "AI search visibility"?
People now ask ChatGPT, Gemini, and Google's AI who to hire. We structure your website and business listings so those assistants can find, understand, and recommend you — and we track the leads it sends. Here's how it works.
Do I own my website and accounts?
Yes. Your domain, hosting, Google accounts, and website are in your name from day one. If we ever part ways, you keep everything.
What areas do you serve?
We're based in North Idaho and serve the Inland Northwest — Coeur d'Alene, Post Falls, Hayden, Rathdrum, Sandpoint, and the greater Spokane area including Spokane Valley and Liberty Lake.
How long does it take?
Most builds launch in a few focused weeks. The clock starts once we have your deposit, onboarding info, and content.
Let's build a website that actually brings you business.
Free 15-minute strategy call. We'll look at your market, your competitors, and the fastest path to more leads.
Book a Free Strategy Call